Create Your World

Morehead sends out a printed piece with details about its summer camp offerings every year. We wanted to boost our registrations in 2017, so we set out to make a booklet that was interactive, wouldn't get tossed immediately and that would appeal more directly to the students that would be attending the camps, rather than their parents. The booklet is filled with illustrations that represent our various camp topics as well as important registration information. Each booklet went out with a set of crayons.